Make a Lasting Impression with a Good Follow-up Email


As a salesperson or marketer, you probably already know that follow-up emails are important. But you may be wondering

  • how many to send
  • how often to send them
  • what to write about

This guide will help you write follow-up emails that work, by answering common questions salespeople and marketers face.

Keep Your Customers Engaged

When it comes to follow-up emails, the most important thing is to sound persuasive. You want to come across as confident and helpful, without being pushy. The best way to do this is to focus on the recipient’s needs and interests.

Think about what you can offer that will be of value to the recipient. It could be helpful information, a special discount, or something else that would be of interest. Then, craft your email in a way that is helpful and informative, without being too salesy.

Here are a few tips for writing a persuasive follow-up email:

  1. Keep it short and sweet. No one wants to read a long email, so keep yours brief and to the point.
  2. Get straight to the point. Tell the recipient what you have to offer and why it would be of value to them.
  3. Use persuasive language. Use words like “you” and “your” throughout your email to make it sound more personal. And, avoid using industry jargon that the recipient might not understand. Instead, use simple language that anyone can understand.
  4. Be genuine. Be yourself and let your personality shine through in your email. This will help create a connection with the recipient and make them more likely to respond positively to your offer.
  5. Call to action. End your email with a strong call to action that tells the recipient what you want them to do next. For example, “Click here to learn more about our special offer.”

Personalized Follow-up Emails Get Results

If you follow the tips in this blog post, you’ll be able to write persuasive follow-up emails that will help you close more deals and boost your sales numbers. By taking the time to personalize each email and focus on the needs of your customer, you’ll be able to write emails that are truly effective. So put these tips into practice and see how they can help you boost your sales.