In the laundromat business, attracting new customers and keeping regulars coming back is all about offering value—and few things grab attention like a good discount. But not all promotions are created equal. To truly drive foot traffic, you need to understand the psychology behind discounts and how they influence customer behavior. When done right, the right offer from a laundromat marketing plan can create urgency, build loyalty, and turn one-time visitors into repeat customers.
Create Urgency with Limited-Time Offers
One of the most powerful psychological tools is urgency. When customers feel like they might miss out, they’re more likely to act quickly. Promotions with expiration dates—like “10% off wash-and-fold this weekend only” or “Free dryer use on Mondays this month”—create a sense of immediacy that encourages foot traffic now, not later.
Use language like “limited time,” “only today,” or “while supplies last” to enhance this effect. Just be sure to deliver on your promise—if customers see the same “limited-time deal” month after month, it loses its impact.
Use Percentage vs. Dollar Amounts Strategically
Different types of discounts appeal to different people. In general:
- Percentage discounts (like 20% off) feel more exciting for larger purchases.
- Dollar-off discounts (like $5 off) are more effective for lower-cost services.
For example, if your average customer spends $25 on wash-and-fold, a “$5 off” promotion may feel more substantial than “20% off,” even though the math is similar. Test both types as part of your laundromat marketing strategy and see which performs better with your audience.
Bundle Discounts to Increase Spend
Discounts can also be used to increase average ticket size. Offering bundled deals like “Buy 3 wash cycles, get 1 free” or “Spend $30, get $5 off your next visit” encourages customers to spend more in order to get more value. This strategy not only drives immediate foot traffic but also increases the likelihood of return visits.
Bundles also reduce decision fatigue. When you pre-package a deal, it simplifies the decision-making process and makes customers feel like they’re getting more for less.
Target Your Promotions to the Right Audience
The most effective discounts are those that feel personal. Use your customer data—through loyalty programs, booking platforms, or email lists—to segment your audience and tailor promotions accordingly.
For example:
- Offer first-time visitors a welcome discount.
- Send frequent customers a “thank you” offer to build loyalty.
- Reactivate dormant customers with a “we miss you” deal.
Personalized promotions feel more thoughtful and increase the likelihood of conversion.
Promote Across Multiple Channels
Your promotion can only drive traffic if people see it. Spread the word using:
- In-store signage
- SMS and email marketing
- Google Business Profile posts
- Social media ads or stories
- Referral incentives
The more places customers see the offer, the more likely they are to take action. Make sure the messaging is clear and consistent across every platform.
Wrapping It Up
The key to offering discounts is to be strategic: create urgency, offer real value, and personalize where possible. Done right, a simple discount can be the spark that keeps your laundromat full and your brand top of mind.
